LAW BLOGS | LEGAL BLOGS

BLOGS DEFINED:

  • The term “Blog” is a contraction of “web log”
  • Refers to a form of website that “logs” information in reverse chronological order.

Digital law Firms owns the premier blog domains in the legal industry. We have begun arranging for qualified people from the legal industry to serve as editors. Our legal blog domains cover every major practice area of law.

Digital Law Firms is currently fielding inquiries from interested parties about editorial arrangements including the assistance from Digital Law Firms’ ghostbloggers to assist client editors in managing blogs. Blogs are the third measure recommended by Google to improve search engine rankings.

A blog domain that represents a primary law practice area greatly enhances your perceived stature with both search engines and prospective clients.

Inquire about remaining Editorial Roles on Digital Law Firms Legal Blogs Network

Search Digital Law Firms Law Blog Domains for Sale

 



GROWING INFLUENCE:

  • Blogs appear to receive preferential placement in search engine ranking algorithms
  • Blogs command an informational credibility that stems from a perception that they are crafted with a “grassroots sensibility” by industry insiders.
  • Blog editor(s) have great freedom in determining the format, topics, commentary, and information that are covered.
  • As blogs continue to become more widespread across industry sectors, the influence they command will continue to grow.

EXTERNAL INTERNET PRESENCE:

Many companies and professionals have begun adding blogs to their own websites. However, it is far more advantageous to continue to extend your internet presence by having an offsite blog under a relevant domain (practice area) ‘point’ back to your firm’s website (backlink). This extended presence is what influences search engine rankings, especially when associated with relevant keyword rich domains.

Alternatives like Blogspot, Blogsphere, or Typepad only offer “sub-domains” with their corporate web address attached to your domain (for example, “joethelawyersblog.blogspot.com”). This is like having a temporary booth setup in someone else’s store. Moreover, these “blog warehouses” have too many links emanating from the same parent domain (‘between the dots’) which dilutes the value conveyed to any single link (in search engine rankings). See also Link Anatomy: What’s in a (domain) name? for more on the importance of link construction.

 

STATISTICS:

  • Bloggers worldwide = 185 million
  • Bloggers US = 27 million
  • Blog readers worldwide = 346 million
  • Blog readers US = 94 million
  • Span across demographics: 50% of bloggers are over 35 years old and 50% are under
  • Approximately 75% of blogs are for direct business purposes (corporate or professional blogs)
  • Professional blogs reported 44,000 unique monthly visitors on average

(Sources: comScore MediaMetrix, August 2008; eMarketer, May 2008; Technorati, September 2008; Universal McCann, March 2008)

 

What are you doing to establish your internet presence?
 
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