In this increasingly mobile world, organizations need to reach and interact with a market that is in motion.
The industry leaders in technology and telecommunications are the investors and founding board members in the dotMOBI initiative: Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Hutchison Whampoa, and Visa Corp.
.mobi is the exclusive domain extension (TLD) dedicated to users who access the Internet through their mobile phones.
There are four billion mobile phone subscribers worldwide.
Global market penetration is projected to exceed 60 percent by 2010.
Four mobile phones are purchased to every one computer purchased.
Mobile web users grew almost 30% in 2008.
The mobile web is predicted to generate $150 billion by 2011
Internationally, there is ever increasing demand for internet content on mobile devices.
In developing markets, mobile phones are often the primary internet connection for many people. In many areas of the world, mobile services compensate for lack of infrastructure in landline telephone or internet services.
International research:
Cell phone users report that access to internet content is an important feature:
Latin America (64 percent); Asia (56 percent); Eastern Europe (54 percent); Western Europe (30 percent) and US (23 percent). (Sources: CMO Council, Crisp Wireless, International Telecommunications Union, Global Market Insight (GMI), and Nielsen)
Problems with Internet Access on Wireless Devices:
(1) Size constraints –
Contemporary websites do not adapt well to small screens.
(2) Cost constraints –
Internet access on wireless devices is cost prohibitive (Telecommunications charges for downloading the huge amounts of data
contained on contemporary web pages are too high).
(3) Time constraints –
Download times are too long for the wireless transmission of contemporary web pages (with large file sizes stuffed with information that is unnecessary for mobile device users on small screens)
STRATEGIC ADVANTAGES OF .MOBI PRESENCE:
Increase search engine rankings with .mobi websites:
.mobi websites are poised to dominate searches on mobile devices, while also providing an additional measure of reinforcement for your firm’s normal website. Here’s how: Search engines credit .mobi websites in both normal web searches and Mobile Web searches. Two birds, one stone. This means that clients can utilize one of Digital Law Firms’ premier law domain mobile web sites to provide both direct traffic and the inbound link value credited to your own non-mobile web page.
Utilize your existing website content to double your internet presence:
Mobile Web (.mobi) sites are the only websites that search engines permit to carry content that duplicates existing content on another website. Whereas, the content on any other domain extensions (e.g., .com, .net, .org, .us, .uk, etc.), cannot be duplicated across extensions, even when sharing identical domain names.
The advantage of this is that Digital Law Firms can utilize the existing content from your firm’s web page and transfer it to a .mobi site without you having to re-write any subject matter. The mobile web provides a huge advantage in reinforcing your firm’s internet presence and increasing your ranking in search engines.
Gain search engine position through keyword domains: Keywords in the domain name become even more important because the mobile web is linear (it contains only a single domain extension, .mobi). This means that control over keywords provides even greater advantage by virtue of the elimination of any lateral competition. Moreover, research shows that mobile web users are prone to type keywords directly into the address bar; thus, using domain address guessing (logical keywords) to navigate directly to those who hold the exclusive keyword domains on the Mobile Web.
The dotMOBI Top Level Domain (TLD) extension resolves problems by creating a world wide web designed expressly for mobile devices. Based on the Worldwide Web Consortium (W3C) open standards, .mobi creates an optimized set of standards for mobile website design and function
DIGITAL LAW FIRMS Unplugged
There will be a brief window of opportunity to establish control positions on the mobile internet. A first mover advantage. Digital Law Firms clientele have the opportunity to secure ideal positioning with premier .mobi listings as the mobile internet is being mapped across the globe.
Digital Law Firms holds the rights to the premier .mobi domains in the international law market. Digital Law Firms is currently developing Mobile Web domains for our clients across the world.
Due to the high demand our prime .mobi law domains are being secured pre-construction and then developed to order (while availability remains).
Availability of .mobi “the mobile web” Legal domains
Big Stakes:
The expectation is that the major cell phone and mobile device manufacturers (all of whom are .mobi investors) will soon set their mobile internet browsers to default to “.mobi” websites –meaning by simply typing keywords and hitting enter, device users will be automatically directed to the .mobi website. Whereas, additional typing will be necessary (i.e., .com, .net, .org, .us, .uk, etc.) for mobile device users to access websites with other extensions.
What are you doing to establish your internet presence?
