When people search for professionals in your area on the internet, where do you rank?
The answer to these two questions is often different.
Status positions on the World Wide Web are emerging now. The leading search engines around the globe are determining your ranking and presenting it for anyone to see in their Search Engine Results Pages (SERPs)… and people are looking at an increasing rate. As of 2006, SEM surpassed both traditional advertising and even other channels of online marketing. The trouble is this ranking is not based on the caliber of your legal work – it is based on your internet presence. That is, your presence on and interconnections with (links) other industry relevant web pages.
You can argue that peer ratings within your profession matter more…but to whom? The general population (which includes your clients and the sources who influence them) are turning to the internet and search engines for critical information at an increasing rate. |
Search engines provide accessible information that the public has come to trust – and that includes the perception of relative rankings of stature among lawyers in search engine results. Perception has a knack for becoming reality. How long do you think it will take before search engine rankings trump “peer review” ratings?
Establish a top organic position in the search engine rankings and the perception that you are an industry leader will follow.
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