A street address on Wall Street, Madison Avenue, or Rodeo Drive means something. It represents a mark of achievement, success, and status. So does a web address. Domain names (World Wide Web addresses) are the most telling evidence to prospective searchers that a link will provide them with relevant information to their query.
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[List major categories, plus search bar/database]
Generic and plainly descriptive domain names are the marks of industry leaders.
Consequently, links containing keyword domain names have a much higher click rate. Additionally, search engine ‘bots’ also recognize the importance of keywords typed as a search query… and the relevance of domain names containing those same keywords.
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